Ardent Invest, Ardent Group’s investment branch, has decided to participate in raising funds for We Invest to support the real estate company’s ambitious development plan and their agency network. The Belgian scale-up hopes to continue their investments in developing technological solutions and consolidating their innovative model.
Innovation at the heart of real estate brokerage
Raphaël Mathieu, We Invest’s CEO, explains:
“We Invest isn’t just a simple real estate franchisor, it’s a ‘Tech’ lever working to digitalize and aid residential real estate transactions. With this in mind, the idea is to pursue investment in the technological development of products. More specifically within the ‘SaaS’ platform, where the use of data and artificial intelligence represent the future of We Invest.”
It’s this innovative approach that appealed to the Ardent Invest teams as Didier Smet, Investment Director, explains:
“We Invest offers a range of services and an innovative approach grounded in an adapted marketing approach and a digitalization of their agency network’s tools. We appreciate this well-thought-out development of a profession that is still very traditional.”
Right at the heart of digital innovation and with a wealth of recognized expertise in the real estate sector, Ardent Invest will act as a sparring partner to support the company’s growth, both financially and in terms of strategic support and sharing expertise.
Common philosophy and values
More than a common passion for innovation and the real estate sector, Ardent Invest and We Invest also share ambitions and strong values. Centered around people and guided by an entrepreneurial spirit, We Invest manages their affiliates and commercial partners by accompanying them in a similar way to Ardent Invest’s method. Proximity, sharing expertise and human contact play a central role in both companies’ philosophies.
Local roots to develop the Belgian economic framework
We Invest already has around a dozen agencies in Belgium, mostly in Wallonia. Despite the public health crisis, the scale-up consolidated their model, recorded 95% growth in turnover for their network in 2020 and passed the milestone of 100 employees in March 2021. A real Belgian success story that Ardent Group and Ardent Invest are happy to be associated with. In fact, as a Liège family office, local roots are an element at the groups’ core. Therefore, this new collaboration is an additional opportunity to participate in the economic development of our flat country.